Excellent efforts are being made by the health profession community to create awareness in society to eat well, even while rates of obesity continue to increase. This is prompting governments and others to think about innovative strategies to enhance effectiveness of health promotion messages with new approaches such as social marketing, an audience-centric environmental change framework. In this presentation, Dr. Sameer Deshpande, PhD, Associate Professor of Marketing, Faculty of Managment, Centre for Socially Responsible Marketing, University of Lethbridge highlights practical ways to apply social marketing principles to nutrition communications so that dietitians may better achieve behaviour change objectives. Dr. Desphande's research interests include many areas of health promotion, healthy lifestyle and behaviour change where applying principles of social marketing have been shown to be effective.
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