Dietitians of Canada

Nutrition Month 2013

Best Food Forward: Plan Shop Cook Enjoy!

Healthy eating begins at the grocery store. It’s where most consumers purchase much of their food. Yet this is also where they are faced with a multitude of choices. The 2013 Nutrition Month Campaign – Best Food Forward: Plan Shop Cook Enjoy! – was dedicated to serving up practical advice on navigating the grocery store from dietitians, the food and nutrition experts.

How do Canadians Plan, Shop and Cook?

Dietitians of Canada conducted an Ipsos Reid poll in the Spring, 2012. More than 2000 adults across Canada were surveyed online about their grocery shopping habits and they told us that:

• 63% of Canadians struggle with making healthier food choices in the grocery storeat least half the time they shop; more than one third struggle at least 75% of the time.
• 37% plan meals in advance.
• 67% of Canadians prepare a grocery list before going shopping for food; that is they always or very often write a list.
• 52% of Canadians always or very often read the nutrition label on a food before purchasing. Only 11% rarely or never read labels.
• 58% of Canadians report that they always or very often cook a balanced meal for themselves or their family. 


Campaign information and materials:

• We have ready-to-use fact sheets that feature two tips each on our theme to help consumers plan, shop and cook.
• We relaunched eatipster, an i-Phone App that sends users a tip-a-day.
• We developed a Campaign Summary.

Nutrition Month was brought to you by Dietitians of Canada and thousands of dietitians across the country, in collaboration with the campaign sponsors. The 2013 Official sponsors were Bring Healthier Home from Loblaw Companies Limited,  Dairy Farmers of Canada and Danone Canada.