For over 30 years, Nutrition Month has been the most visible public awareness campaign for the profession, reaching millions of Canadians. It began in the late 1970’s as a “Nutrition Week” with a small group of community dietitians. Local dietitians across several provinces then began planning events and activities in their workplaces, shopping malls, libraries and with the media. In 1981, The Canadian Dietetic Association (now Dietitians of Canada) and all the provincial dietetic associations jointly sponsored the first National Nutrition Week. The primary purpose of the Campaign was to increase public awareness about the importance of healthy eating by identifying dietitians as the most credible source of food and nutrition information. By the end of the decade, the campaign was expanded to a month.
Each year, a Nutrition Month theme is selected by Dietitians of Canada based on a scan of the environment and with input from members. Themes have varied from the 1994 campaign “Nourishing our Children’s Future” to “Get the real deal on your meal” in 2012 to “Unlock the potential of food” in 2018.
We count on the input and support of members, the public, ambassadors and our campaign sponsors to make the annual campaign a success.
Find campaign resources at www.nutritionmonth2020.ca
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