For 40 years, Nutrition Month has been promoting the role and value of Dietitians.
Nutrition Month is the most visible public awareness campaign for the profession, reaching millions of Canadians. It began in the late 1970’s as a “Nutrition Week” with a small group of community dietitians. Local dietitians across several provinces then began planning events and activities in their workplaces, shopping malls, libraries and with the media. In 1981, The Canadian Dietetic Association (now Dietitians of Canada) and all the provincial dietetic associations jointly sponsored the first National Nutrition Week. The primary purpose of the campaign was to increase public awareness about the importance of healthy eating by identifying dietitians as the most credible source of food and nutrition information. In 1982 it was extended to a one month campaign focused on food, nutrition and Canadian dietitians.
Each year, a Nutrition Month theme is selected by Dietitians of Canada based on an environmental scan of the environment and with input from dietitians and DC members. Themes have varied across the years, encompassing different age ranges, lifestyles and the healthy eating trends of the day. Campaigns included 1994’s “Nourishing our Children’s Future” to “Get the real deal on your meal” in 2012 to “Unlock the potential of food” in 2018 and “Good for You!” in 2021.
We count on the input and support of members, the public, ambassadors and our campaign sponsors to make the annual campaign a success.
Campaign resources for Nutrition Month 2023 - Unlock the Potential of Food: Find a Dietitian will be coming later this year.
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