| Wednesday, February 9th |
| Everything You Wanted to Know (But Were Afraid to Ask) About Standing Out in a Crowded Market |
|
How do you find your voice in your business when you're fighting to be heard in a noisy space? Join Jan Ditchfield as she walks you through how to build a simple and effective strategy to grow your business and authority by tapping into your unique voice without the overwhelm.
Learning Outcomes:
-
The mindset shift that all small business owners need to make in order to show up in your business authentically.
-
The most simple and effective marketing strategy that dramatically increases the amazing bond you have with your audience and gets them excited to become your customers.
-
How to identify your special sauce and use it to inspire your followers to take action and move from following you to purchasing from you.
|
Jan Ditchfield is an award-winning social entrepreneur and business educator. With over 20 years of experience in business development, marketing and operations, Jan built her career helping businesses to thrive. She has successfully founded two non-profit organizations, three for profits and has been responsible for over $20 million dollars of revenue in her career.
Her leadership has been recognized with a variety of awards, including as a Rick Hansen Difference Maker medalist, finalist in the Celebration of People Awards and named one of the Amazing People in Canada's National Capital Region.
Throughout her career, Jan gained a unique insight into the challenges that purpose-driven women face when trying to create a business around their passion which is sustainable and profitable. Jan now teaches purpose-driven women the proven action steps to build a profitable small business so they can have the lifestyle freedom they want while creating positive changes in the lives of the people they serve. |
| Work Smarter, Not Harder: Time-Saving Tips for Running your Business |
|
Running your own business can be time consuming. During this presentation, Jennifer shares tips and tricks to help you save time in your business by automating and simplifying key tasks so you can work smarter, not harder.
Learning Objectives:
-
Learn how to audit your business and determine what key tasks are taking up a lot of your time.
-
Learn which tasks can realistically be automated in your business and what tools can be used in order to save you time.
-
Learn strategies to simplify and streamline your business and client interactions.
|
Jennifer Neale is a Registered Dietitian in Ottawa, Ontario. She has a Masters Degree from McGill University and is a member of both the College of Dietitians of Ontario and Dietitians of Canada. Jennifer became a Dietitian in 2012 and has been working in various sectors within the world of dietetics ever since. This has included working in community health and diabetes education, private practice, insurance, workplace wellness, and software development.
Jennifer opened her own private practice, Nutrition IQ, in 2013 as a side-hustle and moved it to a full-time gig in 2017 after her daughter was born. Now as a mom of two, she loves finding new ways to improve productivity so she has more time to see clients and spend time with her kids.
|
| Taxes for Entrepreneurs |
|
Helping entrepreneurs understand their role and responsibilities as a business owner
Learning Objectives:
-
Basic CRA compliance areas
-
Some areas to consider for tax planning purposes
-
Q&A session to answer your specific questions
-
Understanding how to get tax ready
|
Shalini Dharna, CPA loves helping small business owners learn to love their numbers. Taking her years of experience in the corporate world she now works with small business owners - whether or not they are incorporated - to help them make better tax and financial decisions not only in their business but in their personal lives too. By combining taxes with financial planning services she is able to provide a holistic financial snapshot. |
| Thursday, February 10th |
| Panel Discussion on Virtual Practice |
| A panel of DC and College representatives will share their perspectives on virtual practice and answer your questions on cross-border counseling and any updates to virtual practice that have occured over the past year. Attendees will be able to submit questions prior to this session. |
Doug Cook is a dedicated management professional specializing in not-for-profit (NFP) organizational management with 20 years of experience of in all aspects of NFP senior leadership management including professional associations on both a provincial and national level and a provincial health regulatory college. Skilled in board governance, program development, advocacy, regulatory affairs and government relations along with marketing and communications. Doug Cook was appointed Executive Director & Registrar of the College of Dietitians of Alberta (CDA) in April of 2008. With an education in Business Administration Doug began focusing on healthcare administration with professional organizations after previously working in the area of municipal and economic development. His 15 plus years of healthcare administration experience include his position with CDA and previously with the Alberta Association of Optometrists and on a national level with the Natural Health Practitioners of Canada. Doug held the position of Co-Chair for the Partnership for Dietetic Education and Practice for 5 years beginning with its inception in 2009 and recently completed a term as Chair of the Alberta Federation of Regulated Health Professions.
Doug Cook is the Executive Director and Registrar for the College of Dietitians of Alberta. Appointed in 2008, Doug has led the College through a number of changes during his tenure. With an education in Business Administration, Doug has over 20 years of experience with health care organizations, previously working with optometrists and massage therapists on a national level. Doug was a member of the original PDEP Steering Committee and served as Co-chair for five years. Doug is currently the Chair of the Legislative and Regulatory Affairs Committee for the Alberta Federation of Regulated Health Professions.
|
| Structured Networking |
|
| Protecting your valuable Brands and Copyright! |
| Intellectual Property ("IP") 101 - identifying IP (trademarks, copyright, industrial designs, patents) and what you can do to protect it.
Learning Objectives:
-
Attendees will learn the difference between trademarks, copyright, industrial designs and patents.
-
Attendees will learn the difference between a name or company name and a trademark.
-
Attendees will learn how to protect their IP (either through registration or common law usage).
-
Attendees will learn what risks there are in not protecting their IP through registration.
|
Heather Boyd is a registered trademark agent and has over 20 years of experience working in the intellectual property law field and has been working in the legal field for over 30 years (10+ years a senior litigation paralegal). Heather is an active volunteer and IP advisor in many community charities and not-for-profit organizations. As a nature lover, she is passionate about the effects of climate change. Soon to be living in a rammed earth home built almost entirely by women-owned businesses, she champions a small carbon footprint and the support local mantra. Heather has always been a bit of a health nut. An avid hiker, cyclist and gardener, she can usually be found on the weekends creating delicious meals from scratch for her family and out on the trails with her dog. She is also part of the highland dancing community in Ottawa; as a dancer, a sponsor and a volunteer. As a certified sommelier, Heather created a vlog, IP Somm™, under the Pillar IP YouTube Channel as an awareness campaign – pairing information about IP with great conversation and tasty beverages in an attempt to make IP more palatable. |
| Friday, February 11th |
| Ethical and Modern Marketing Hot Seat with Anyo of Northern Bee Marketing |
|
Tired of trying all the marketing things and getting none of the results? Marketing professional, Anyo, will be on hand to discuss all things ethical marketing and answer your questions.
Learning Objectives:
-
Ethical marketing - understanding that the ways we've been taught to market are wholly unethical and rely on psychological research and manipulation tactics
-
You make the rules - understanding that social media doesn't have to follow a prescriptive set of instructions or a list of "shoulds"; empowering biz owners to make the rules with their marketing
-
Understanding Instagram - an open session for people to ask their questions about Instagram marketing or other social media marketing; an informal conversation
|
-3.png.aspx?width=100&height=100 "Remembrance-Day-(Instagram-Post)-3.png")
Anyonita Green runs Northern Bee Marketing, an ethical marketing agency made up of female-identifying marketers who seek female-identifying founders who understand the power of social media and who are ready to experience organic business growth through ethical marketing and showing up authentically and consistently.
Anyo has a decade of social media and digital marketing experience. She first dabbled in social media marketing as a self-taught enthusiast back when Pinterest was an invite-only platform like Clubhouse! Her passion led her to work full-time where she marketed it all from wedding favours and bed frames to services at some of the UK's leading companies.
Now she channels the strategy and expertise learned in those roles and adapts them to suit small and medium businesses but with an ethical slant. Anyo believes marketing should make the marketer and the customer feel good. Anyo also serves as Marketing Strategist at The Ethical Move.
|
| The fundamentals of running a dietitian group practice |
|
Keep your hard earned referrals in your business rather than give them away. This webinar is about knowing when to hire (employees vs contractors), how to go do so, and what you need to do to keep your practice thriving.
Learning Objectives:
-
Learn the pros and cons of scaling your business as a group practice, versus staying a solo practice.
-
Learn what business skills and skill set you need to develop before scaling to a group practice.
-
Learn about the legalities, liabilities, and expenses of scaling your practice
|
-4.png.aspx?width=100&height=100 "Remembrance-Day-(Instagram-Post)-4.png")
Susan Watson is a registered dietitian, certified intuitive eating counsellor, and the owner of a group practice in Winnipeg Manitoba called A Little Nutrition. She manages a team of 11 practitioners (8 dietitians and 3 therapists), an office manager and 3 assistants. She is the co-founder of Nutrition Academy, where dietitians can obtain CEC’s on a variety of digestive health and chronic illness concerns. She was chair of the DC Consulting dietitian’s network from 2015-2019, where she advocated for better dietitian coverage on employee insurance plans and the ability to direct bill dietitian services. |
| Creating alternative revenue sources to create a sustainable business |
|
Generating funds to run your business can be a challenge. It is not as difficult as it sounds. Join Alka Chopra as she shares:
Learning Objectives:
-
Identifying alternative sources of revenue to create a sustainable business.
-
Creating your own sources of revenue.
-
Pricing your products, programs and services for their real worth.
|
.png.aspx?width=100&height=100 "Remembrance-Day-(Instagram-Post).png")
Alka Chopra is a Registered Dietitian & Certified Diabetes Educator with a wide variety of experiences ranging from research, clinical, educational and management settings. She is a trained healthcare communication facilitator with Institute of Healthcare Communication and Centre for Collaboration Motivation and Innovation. Alka has great interest in instructional design and healthcare communication. She also teaches clients about creating a sustainable selfcare type lifestyle. Alka has been running a successful consulting practice since 2006 and has transitioned from providing one-on-one counseling services to group programs, resource development, online courses and professional training. |