Practice Blog

To share practice related stories, create connections and engage readers in the amazing diversity of dietitian experiences.


Feb
09
2017

How to achieve interview success & become a media spokesperson

Gina Sunderland, a leading Canadian media dietitian, offers insider tips for those looking to work in the media. 
 

GS-HS1.jpgGina Sunderland is a leading Canadian media dietitian with a flair for fabulous food demos and displays. As a recognized expert, Gina typically tapes four back-to-back interviews for her regular segments on CTV Winnipeg Morning Live! She has also been featured in national TV and radio commercials and acts as a spokesperson for several international brands. Gina has been a Nutrition Month spokesperson for Dietitians of Canada for the past four years. As a Co-Founder of Media Training Boot Camp, Gina provides media coaching and training at conferences and events across the country, and has a consulting practice in Winnipeg. Visit her website at GinaDietitian.ca or get in touch with her via email, twitter, Instagram or LinkedIn.  

About sixteen years ago, while establishing a private practice in Winnipeg, I was asked to do a live segment for Breakfast Television about healthy lunches for kids. Without hesitation, I said yes! I knew this was a great opportunity, but I admit, I was a little scared. For those with TV experience, I’m sure you all remember that first nerve-wracking interview!
 
Something that stands out for me was trying to figure out HOW to prepare for my interview. I had no idea! I remember preparing pages of information I intended to share. I didn’t know what a key message was, and didn’t realize how quickly a 3-minute TV segment would go by. continue reading
 

May
12
2016

Be smart not boring: How to be an engaging and evidence-based dietitian

Abby Langer shares how she balances being bold while sticking to the science. 


abby-headshot-small1.jpgAbby Langer is a communications and consulting dietitian based in Toronto, Canada. She is a regular blogger for the Huffington Post and has been featured in radio, print, and television media in both the US and Canada. Abby loves to develop recipes and most of all she loves to eat! She’s an avid kettlebell-lifter and runner, and is always up for trying fun new foods and experiences. Abby lives with her husband, her two sweet daughters, and her Cavalier King Charles Spaniel, Sammy. Find Abby on Twitter, Instagram, and at abbylangernutrition.com.

I’ve been a dietitian for almost 20 years, but only recently – about two or three years ago – moved into the media, blogging, and private practice stage of my career.

I’m already in my 40s, so I knew I didn’t have time to mess around. I needed to get where I wanted to be quickly. I’ve already surpassed my personal expectations, which is great! Although, I will always strive to be better at everything because I’m type A and a workaholic.

I’ve always been outspoken – blame it on my orthopedic surgeon father – and I thought I needed to get rid of that part of me to be in the media. I was afraid that no one would touch me with a ten-foot pole if I was my opinionated self. I couldn’t have been more wrong – it has become part of my brand. continue reading
 
Mar
03
2016

YouTube: A great nutrition communication tool that most dietitians know nothing about

Abbey Sharp, who has had over 50,000 views on a single YouTube video, shares insider tips that may inspire you to join her online.


ASHS100.jpgAbbey Sharp is a registered dietitian, an avid food writer and blogger, a TV and radio personality, a food brand spokesperson, a recipe developer, a food event hostess, and the founder of Abbey's Kitchen Inc. Abbey believes that a pleasurable relationship with food is inherently essential for good health and shares this unique philosophy through her regular contributions to The Marilyn Denis Show (CTV), Best Health Magazine, and her hit YouTube series, Abbey’s Kitchen. Check out her blog, subscribe to her YouTube channel, or follow her on social media (Twitter, Facebook, Pinterest, Instagram).
 
A lot of people ask me what I do for a living, and I never really know what answer to give them. I usually begin by describing myself as a “media registered dietitian,” but if I go into a further description it is often pretty lengthy. I’m a blogger, spokesperson, recipe developer, freelance food and nutrition writer, TV expert, and now, I’m a relatively successful (yet still pretty new) YouTuber.
 
Moving to digital video communications seemed like a natural progression for me after I had reached a level of stability and readership with my blog, Abbey’s Kitchen. I had done a short 12-webisode series three years ago upon launching myself full time into blogging, but had shied away from it after that because of the financial commitment.
 
Shooting 12 short videos meant hiring a film crew, editor, and a makeup and hair stylist. After that, I needed to buy music, groceries, props, and rent film equipment. I easily sunk over $10,000 into the whole thing and got somewhere around 500 minutes of video. continue reading
Jan
22
2015

Column concepts: What goes into writing a regular nutrition column?

JenSygo1.jpgJennifer Sygo, M.Sc., is a registered dietitian and sports nutritionist with Cleveland Clinic Canada, and the nutrition columnist for the National Post. Her first book, Unmasking Superfoods: The Truth and Hype Behind Acai, Quinoa, Chia, Blueberries and More, was published by HarperCollins Canada in 2014 and reached best-seller status.  You can reach her at jsygo@rogers.com, on Twitter at @JenniferSygo, or visit her website at www.jennifersygo.com.

I started writing the nutrition column for the National Post in 2007 while working at Cleveland Clinic Canada.  Since then, I have written about 250 columns that have appeared online and in print, on topics ranging from eating disorders to the importance of bees to our food system.

I currently write two full-length 600-800 word columns per month, as well as an online feature, called "Nutrition Bites," which provides a short answer to a common or timely nutrition question (e.g. "do I really need eight cups of water per day?"). Starting in 2015, I’ll also be filming a series of video columns for the National Post website.

Initially, I spent quite a bit of time writing and editing each column... continue reading
Nov
27
2014

The voice of a dietitian yogi: A story about working with the media

Casey Berglund is a registered dietitian, national spokesperson for Dietitians of Canada and a registered yoga teacher. She is from Calgary, Alberta and specializes in mindful and intuitive eating, as well as media communications. Casey values a holistic approach for assessing clients' needs, helping them realize harmful habits and giving them practical strategies to promote realistic and sustainable changes. She also blogs at caseyberglund.com and is on Twitter @caseyberglund.

It’s been a wonderful ride working with the media independently and as a Dietitians of Canada (DC) national spokesperson. I am honored to have the opportunity to share a piece of my story here, including how it all began. It is my hope that by expressing my path and sharing “inspired actions,” that other dietitians interested in working with media will turn their dreams into reality.
 
In August 2013, I sat with a dear friend and made an intention map.
 
What is that? continue reading
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