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Dietitians in Private Practice: A Guide for the Consultant, Fourth Edition

CDN $197.00
If you are a registered dietitian in private practice or considering going into private practice, learning to navigate the complex and ever changing world of business is essential to your success. You will need a comprehensive manual to assist in the planning, implementing and sustaining of your own thriving dietetic-based business.
Dietitians in Private Practice: A Guide for the Consultant, Fourth Edition is your solution.
This step-by-step guide is ideal for RDs considering a private practice yet also invaluable for those with an established business looking to promote growth and cultivate new challenges.
Covering the complete cycle of a business—from start-up to its full potential—this newly expanded edition is subdivided into 9 sections brimming with helpful topics:
Contents include:
  • The foundation – All the steps to take in starting up your own business
  • Legal and business considerations – Registration to incorporation & liability
  • Business and financial considerations – Taxes to financial planning
  • Establishing and solidifying your reputation – Marketing & promoting yourself, negotiating contracts, networking
  • Consulting opportunities in health care facilities, business & industry and beyond
  • The role of ethics – Ethics, standards, investigations and code of ethics
  • Essential technology tools – Internet jargon defined, dietetics online, recommended software, website development
  • Online marketing & social media – Tips to make a top-notch traffic driving website, lead magnets, email marketing, effective social media strategies
  • Branching out your business – publishing a book, product development, teaching, media work
Complete with a myriad of insightful resources and tips to enhance your business’s efficiency, such as a self-evaluation quiz to assess your entrepreneurial potential and suggested readings, this indispensable manual also offers an in-depth Toolkit providing relevant samples of business forms; business plan proposals; media releases; financial spreadsheets; and much more!
What’s new?
  • Brand new layout and format!
  • Profiles, hot topics, and testimonials of over 30 entrepreneurial dietitians from across Canada offering insights and personalized advice to help you succeed!
  • New sections written by industry experts on developing a niche business, tele-counselling, online marketing, and social media
  • A toolkit including over 100 updated and simplified templates to get your business up and running
  • Index allowing for easy navigation of all your favourite topics!

Note: We recommend that you view the manual using Adobe Acrobat Reader, so that you may highlight and make comments. This program can be downloaded for free off the Internet.

To locate the manual once purchased, while logged onto DC website, go to My Profile (beside your name, top right) >> Click on Receipts OR Purchased tab...there should be a "Downloadable Purchases" section. From there, you can download the manual.