News Releases

Healthy Fundraiser expands to 4000 Ontario Schools following successful pilot

May 02, 2016


Fresh from the Farm raises funds for schools selling Ontario-grown fruit and vegetables

TORONTO/GUELPH, ON — Enrolment begins today for students from 53 Ontario school boards to participate in the Fresh from the Farm school fundraiser. Due to the success of the 3-year pilot project Fresh from the Farm has expanded to include over 4000 eligible schools.  Since 2013, almost 300 elementary and secondary schools have raised over $273,000 for school initiatives selling 744,000 lb of Ontario-grown produce.
 
Fresh from the Farm was designed to help create a more supportive nutrition environment in schools by providing an opportunity for students to fundraise - in a healthy way!” says Cathy O’Connor, Project Coordinator with Dietitians of Canada, one of the program’s partners.
 
Students raise funds by selling bundles of fresh Ontario root vegetables, which include potatoes, carrots, onions and sweet potatoes, and boxes of fresh Ontario apples. The innovative school fundraising campaign serves to promote healthy eating to families while supporting Ontario farmers through the sale of Ontario produce.
 
“This program benefits schools, students, their families and Ontario farmers as it helps to increase the consumption of fresh fruit and vegetables by financially supporting both students and farmers. Fresh from the Farm also provides a learning opportunity to connect students to the diversity of produce grown in Ontario through online updates and hands on school activities” says Dan Tukendorf, Program Manager with the Ontario Fruit and Vegetable Growers’ Association.
 
Students fundraise September 6 through to October 14th culminating with the delivery of fresh Ontario-grown fruit and vegetables to the schools in November.   The program model involves parent volunteers to package produce, ready for same-day customer pick-up. Interested parents, educators and students can contact their school principal. Schools enrol at www.freshfromfarm.ca
 
The overall program goal is to expand Fresh from the Farm throughout the province over the next few years.
 
 
About Fresh from the Farm
Fresh from the Farm is a collaborative initiative between Dietitians of Canada, the Ontario Fruit and Vegetable Growers’ Association, the Ontario Ministry of Education, and the Ontario Ministry of Agriculture and Food. To find out more, visit www.FreshfromFarm.ca or call EatRight Ontario at 1-877-510-5102.
 
About Dietitians of Canada
Dietitians of Canada is the national professional association for dietitians, representing 6,000 members at the local, provincial and national level. As the voice of the profession, Dietitians of Canada strives for excellence in advancing health through food and nutrition. Visit www.dietitians.ca.
 
About the Ontario Fruit and Vegetable Growers Association
The Ontario Fruit and Vegetable Growers’ Association is the voice of Ontario’s 7,500 fruit, vegetable, and greenhouse farmers on issues affecting the edible horticulture sector. Visit www.ofvga.org.
 
Background information:
Elementary and secondary schools from the following school boards are eligible to participate in Fresh from the Farm in 2016:
 

  1. Algoma District School Board
  2. Algonquin and Lakeshore Catholic District School Board*
  3. Avon Maitland District School Board
  4. Bluewater District School Board
  5. Brant Haldimand Norfolk Catholic District School Board
  6. Brue-Grey Catholic District School Board
  7. Catholic District School Board of Eastern Ontario
  8. Conseil des écoles publiques de l’Est de l’Ontario*
  9. Conseil scolaire catholique Providence
  10. Conseil scolaire de district catholique Centre-Sud
  11. Conseil scolaire de district catholique de l’Est Ontarien
  12. Conseil scolaire de district catholique du Centre-Est de l’Ontario*
  13. Conseil scolaire de district catholique des  Grandes Rivières* 
  14. Conseil scolaire publique du Nord-Est de l’Ontario*
  15. Conseil scolaire Viamonde
  16. District School Board of Niagara
  17. District School Board Ontario North East
  18. Dufferin-Peel Catholic District School Board
  19. Durham Catholic District School Board
  20. Durham District School Board
  21. Grand Erie District School Board
  22. Greater Essex County District School Board
  23. Halton Catholic District School Board
  24. Halton District School Board
  25. Hamilton Wentworth Catholic District School Board
  26. Hamilton Wentworth District School Board
  27. Hastings and Prince Edward District School Board*
  28. Huron-Perth  Catholic District School Board
  29. Huron-Superior Catholic District School Board
  30. Kawartha Pine Ridge District School Board
  31. Lambton Kent District School Board
  32. Limestone District School Board*
  33. London District Catholic School Board
  34. Niagara Catholic District School Board
  35. Northeastern Catholic District School Board*
  36. Peel District School Board
  37. Peterborough Victoria Northumberland Clarington Catholic District School Board
  38. Simcoe County District School Board
  39. Simcoe Muskoka Catholic District School Board
  40. St. Clair Catholic District School Board
  41. Thames Valley District School Board
  42. Toronto Catholic District School Board 
  43. Toronto District School Board
  44. Trillium Lakelands District School Board*
  45. Upper Canada District School Board
  46. Upper Grand District School Board
  47. Waterloo Catholic District School Board
  48. Waterloo Region District School Board
  49. Wellington Catholic District School Board
  50. Windsor-Essex Catholic District School Board
  51. York Catholic District School Board
  52. York Region District School Board
  53. Walpole Island District School Board
 
 
* Please note that only select schools within the board are eligible due to geographical limitations. Please visit the website www.freshfromfarm.ca for a complete list of eligible schools.
 
 

Additional Information:


For more information or to arrange an interview:

Cathy O’Connor
Project Coordinator
Dietitians of Canada
416-500-2636
cathy.oconnor@dietitians.ca 

Kate Comeau, MSc, RD
Manager of Public Relations and Media
Dietitians of Canada
416-642-9316
kate.comeau@dietitians.ca


Katie Burt
Ontario Fruit and Vegetable Growers’ Association
519-763-6160, ext.125
communications@ofvga.org